The Organic Pharmacy is the leading health and beauty clinic with an E-commerce shop offering solely organic products.
The existing site was cluttered, had a confusing taxonomy and a dated layout, so we have been tasked with creating designs that were on brand and in keeping with their retail interior schemes.
My role was to create designs for the pitch process. The focus was to increase the white-space around the products so they could tell their own individual stories and reflect the modern minimal band aesthetic. In addition, we felt the user journey needed to be more simplified to allow an easy buying experience.
Sticky Header & Footer
Advanced Product Search
Product-driven colour schemes
Old vs New
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