This dashboard was created to empower the Fulfilment Operation Team with reliable insights to optimise order fulfilment. It was a new capability for the business since these valuable insights were only available on a single-store level.
The vision was not only to expand the viewport of the data (from single-store to multi-store), but also to improve the accessibility of the numbers of the fulfilment process, or how complete each stage was.
This new advanced tool would greatly reduce customer order cancellations in the event of network, technology or operational issues. The alternative would be to cancel all orders instead since it would be hard to identify which orders to cancel without a lot of manual intervention from different teams.
The hypothesis was that they would be able to easily pinpoint and only cancel those orders in the very early stages of being fulfilled, and speed up the time to contact these customers and so limiting their disappointment by proactively rearranging those orders for another time.I was working closely with the UX designer shaping business requirements, defining wireframes, setting up prototypes and designing final UI designs.
Initial conceptional designs
Interim MVP approach
Prototype