Besides an outdated design, the legacy website of Bank of Scotland was not responsive in its behaviour to accommodate all types of devices.
Being this the primary task to hand, we used that opportunity to uplift the Look & Feel and aligned to the new brand direction. Also, we overall improved the user experience so existing and new customers were in a better position to meet their financial needs.
Around half of the content was also restructured to make products and propositions easier to find, and effectively to increase the overall online conversion rate.
We added more purpose to the creative process in creating an extensive modular-based design system. This additional investment ultimately then was a key driver for the business to open up further thinking in creating a Unified Design Framework embracing all brands across the group.
Modular based design system
Legacy platform
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