AstraZeneca & DigitasLBi joined up for a new approach to tackle the challenges in the healthcare sector. They created the Digital Innovation Group (DIG), an innovation lab that encouraged an experimental approach in exploring the best digital solutions.
Within this group technologists, service designers, strategists and researchers worked together to develop products and services to benefit doctors and improve the lives of patients.
I was asked to help the team to bring life to this new way of working. Shaping thoughts, explorations, ideas and concepts to provide an image to the Space.
The Space
Brand book
Photoshoot for the Brand Book
Promotional Video
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